Masterclass with Kim - [REPLAY AVAILABLE ONLY]

Masterclass with Kim - [REPLAY AVAILABLE ONLY]


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Masterclass Details

Getting to product-market fit

  1. Pain Killer vs. Vitamin – are you “essential”?

  2. Learning from customers and figuring out your position in the market

  3. Building a community – you need a place to house them

  4. Working with influencers – how to start and what not to do

Scaling to $100k on no ad budget

  1. Email Marketing strategy that generates more sales than Facebook

  2. Funnel Building, how to think about building them

  3. Expo Strategy, when you should and shouldn’t do them

Advisors & Mentors

  1. Monthly Meetings, tracking and reporting for the last 2.5 years
  2. Community, they give you ideas and help you avoid mistakes
  3. How they’ve helped to provide an objective point of view

    Building a dream team

    1. You need to be a marketer and leader

    2. First Hires, removing yourself

    3. Second Hires, what roles will grow the business

    4. Success = Brand. Product. Customer Acquisition.

    Investing in paid acquisition

    1. How to start and how much you should spend

    2. Results to expect when starting and seasonality

    3. Mistakes I’ve made and the strategy you should have

    In-Depth Q&A where we work through your specific issues together

    1. Venture Capital

    2. Coaching

    3. Product Development

    4. Resources and my review of them

    • Lucky break Consulting – Manufacturing Practices

    • Ezra Firestone – Ecommerce Beauty In-Depth

    • Venture Capital Document – Books and more

    • Million Dollar Don’t Do List – Agencies and more